Carlsberg Group celebrated the Global Beer Responsibility Day by partially switching off the 10-meter sign with the Carlsberg logo on top of the 21-floor building of the company’s headquarters in Copenhagen. The “Car” bit in the world Carlsberg was switched off in order to raise awareness of the dangers associated with drunk driving

In summer 2016, Lviv hosted an open-air festival 300FEST, which served as a good opportunity to draw social attention to the problems of responsible beer drinking. The festival organizers were to ensure that the attenders of the event were drinking beer responsibly. At point of sales and throughout the festival venue, humorous signs would cell for responsible drinking, such as “Grabbed a beer — leave the wheel”, “Drink slow to last until the headliner” and others. Persons younger than 18 were dispensed wristbands of a special color denoting that it is strictly forbidden to sell them beer. Apart from that, the 300FEST team also kept environment in mind. The festival venue was equipped with garbage bins with signs on them indicating which kind of garbage they are for — glass, paper, plastic or other. Staff dressed like super heroes were encouraging the festival attenders to take part in this initiative and explaining how to sort the garbage.