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Sustainability in action

We invest in culture and sciences, taking care about society and inline with the key principles of the Carlsberg Foundation set out by our founder J.C. Jacobsen back in 1876

 

The Carlsberg Foundation is one of the world's oldest commercial foundations. Here, ambitious brewing enterprise blossoms side by side with support for the finest science, scholarship, art and culture. The Foundation has supported many historically important scientific advances. 

In 1883, for the first time in the history of brewing, Professor Emil Christian Hansen isolated a pure culture of beer yeast Saccharomyces Carlsbergensis. And in 1909, Professor Søren Peder Lauritz Sørensen developed the pH scale. Apart from that, Niels Bohr and August Krogh had been carrying out their research for several years, funded by the Carlsberg Foundation. The Carlsberg Foundation supports art culture, constantly contributing to the growth of the Danish Museum of National History at Frederiksborg Palace. It stores and constantly acquires new items depicting Denmark’s history from the Middle Ages until today. The New Carlsberg Foundation provides continuous financing to the Ny Carlsberg Glyptotek exhibiting a precious collection of Greek and Roman statues, Egyptian artifacts and works of art by French impressionists.

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We support education

Inspired by the personal example of our founder J.C. Jacobsen, we promote various educational programmes, projects and student organizations. In addition, we contribute through arranging fellowships for talanted young people

Yevgen Shevchenko, CEO of Carlsberg Ukraine, agreed to mentor young Ukrainian entrepreneurs as part of the CEO for U initiative by the European Business Association. CEO for U is a competition with prizes comprising consultations with the leading executives of European and global companies operating in Ukraine. The competition welcomes young Ukrainian entrepreneurs who produce quality innovative products or provide socially beneficial services in Ukraine.

"I enjoy sharing my knowledge and being useful",

Yevgen Shevchenko, CEO of Carlsberg Ukraine

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In 2017

We donated to the Ukrainian Catholic University in Lviv where many gifted students are studying

In 2016, we launched out the Business Ambassadors educational project

The project aimed to familiarize the students of the country’s top universities with some aspects of the operation of multinational corporations, contemporary business risks, secrets of leadership in challenging environment and nuances of brand management, as well as effective corporate PR strategies. Being well aware about the importance of practical experience for prospective specialists, Carlsberg Ukraine experts had been holding lectures at Kyiv’s universities on various professional topics throughout the whole 2016.

In 2013, we established our own scholarship for the brightest students

We implemented the Carlsberg Scholarship programme aimed at helping gifted students develop their skills. Apart from the monetary reward, the scholarship holders were given an opportunity to further participate in the company’s projects, write thesis papers based on internship at the company and apply for jobs in Carlsberg Ukraine. On the basis of competitive bidding, a panel made of the company’s leading professional had selected five brightest students of qualifying institutions in Kyiv, Lviv and Zaporizhzhia who were awarded the Carlsberg Scholarship.

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We support art

On account of the 300th anniversary of Lvivska Brewery, we sponsored the art exhibition Zrilist (Maturity) that for the first time in history displayed rare portraits dated between 17th and 18th centuries.

    

The exhibition featured paintings by renowned artists mainly from the Italian, Spanish and Austrian schools of painting, as well as works of unknown artists. The exhibited paintings included portraits of mature people who at the time of their lives had peaked in their spiritual, physical or intellectual development and social status. The museum curators selected items to be displayed at the Zrilist exhibition from the European art depositories of the Lviv National Art Gallery. The majority of paintings had to be restored. The artistic merit of the suggested paintings lies in the fact that they served as an unequivocal chronicle of that time, whose incredibly unbiased and deep imagery unravels not only the appearance of a particular person, but also the spiritual and emotional content of the period between the 17th and 18th centuries.

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Lvivska Brewery has brightened up Lviv’s center with a mural. The wall of one of the building now features a grandiose and exciting painting displaying the rich history of the city's brewing traditions

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2016

The Lvivarnya Museum and Cultural Complex of Brewing History invited the attenders of the 16th International Economic Forum in Lviv to the art exhibition Dialog featuring works by two prominent Kyiv-based artists — Matviy Vaysberg and Yuriy Pikul

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2015

Over UAH 500,000 in revenues from the sales of tickets to the Lvivske Festival was donated to a Lviv hospital

In the year of the Lvivska Brewery’s 300th anniversary, Lviv hosted a massive festival attented by over 35,000 visitors. The Lvivske Festival took place in the Bohdan Khmelnitskiy Park in Lviv. Among the goals set for the event was to improve the beer drinking culture in Ukraine. At a special beer school staged in the festival location, professional beer stewards were teaching the attenders how to drink beer in the right way and which meals to combine it with. It is also worth mentioning that underage festival attenders (those younger than 18 y.o.) were given special wristbands to denote that it is forbidden to sell them beer.

The total revenues from ticket sales amounted to UAH 569,075 *, were used to pay for the equipment for a rehabilitation unit of the Community Municipal Emergency Care Hospital in Lviv

* without the tickets that were given away for free

We tripled money gathered by our staff to purchase medical equipment for the country’s hospitals

In 2014, Carlsberg Ukraine employees put forward an initiative to raise funds for the victims of the war conflict in the Eastern Ukraine. Our employees managed to have raised UAH 80,068. This amount was tripled at the company’s expense and channeled to buy medical equipment and drugs for the patients of the Mechnikov Regional Clinical Hospital in Dnipro and other healthcare facilities in the East. The total funds raised for the initiative amounted to UAH 240,204.

In 2015, our employees initiated another fund-raising project to finance the acquisition of medical equipment for the Accident & Emergency Care Hospital in Zaporizhzhia. Our employees managed to have raised UAH 25,238. After the company had tripled the donation, the total funds raised for the initiative amounted to UAH 75,714. The donation money was spent on a bronchoscope that the hospital is now using for diagnostic purposes and conducting surgeries.

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We topped the list of Ukrainian companies with the most stable reputation

Carlsberg Ukraine came out first in the “Reputational ACTIVists” ranking in the category “Reputational Stability” arranged by the media company Business.

The exemplary management of corporate reputation and the systemic approach to operation allowed Carlsberg Ukraine to not only be called No. 1 in the category “Reputational Stability,” but also make the top three reputational activists in the category FMCG Food.

Reputational ACTIVists, a ranking suggested by the media company Business, is a way of recognizing the accomplishments of Ukrainian companies in reputation management and an opportunity to encourage other market players to comprehend the importance of reputation capital. All candidates went through an unbiased selection process and were assessed by a publicly known expert panel.

Volodymyr Chepoviy, Editor in Chief, Business: “The open dialog the company maintains with its audience is one of the key management tools, since the country’s potential is defined to a large extent not only by its economic performance, but also by how businesses organize their reputation management system. Through this ranking we aimed to raise our readership’s awareness of the ever growing importance of reputation.”

 

We were awarded the Social Responsibility Mark

The Social Responsibility Mark (SRM) is awarded to companies and individuals who have provided financial aid of $10,000 or more (as of the currency exchange rate set by the National Bank of Ukraine at the date of donation) to the underprivileged during one year, in one or more installments. SRM is awarded starting from the moment of transferring the specified amount to the underprivileged, and lasts for one year. Apart from Carlsberg Ukraine, another nine Ukrainian companies from different industries and business sectors received the Social Responsibility Mark in a move to claim their socially active stance and the commitment to providing help. See more information about the reward at http://srm-ukraine.org/.

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