In 2016, we launched out the Business Ambassadors educational project

The project aimed to familiarize the students of the country’s top universities with some aspects of the operation of multinational corporations, contemporary business risks, secrets of leadership in challenging environment and nuances of brand management, as well as effective corporate PR strategies. Being well aware about the importance of practical experience for prospective specialists, Carlsberg Ukraine experts had been holding lectures at Kyiv’s universities on various professional topics throughout the whole 2016.

In 2013, we established our own scholarship for the brightest students

We implemented the Carlsberg Scholarship programme aimed at helping gifted students develop their skills. Apart from the monetary reward, the scholarship holders were given an opportunity to further participate in the company’s projects, write thesis papers based on internship at the company and apply for jobs in Carlsberg Ukraine. On the basis of competitive bidding, a panel made of the company’s leading professional had selected five brightest students of qualifying institutions in Kyiv, Lviv and Zaporizhzhia who were awarded the Carlsberg Scholarship.

In 2014, Carlsberg Ukraine employees put forward an initiative to raise funds for the victims of the war conflict in the Eastern Ukraine. Our employees managed to have raised UAH 80,068. This amount was tripled at the company’s expense and channeled to buy medical equipment and drugs for the patients of the Mechnikov Regional Clinical Hospital in Dnipro and other healthcare facilities in the East. The total funds raised for the initiative amounted to UAH 240,204.

In 2015, our employees initiated another fund-raising project to finance the acquisition of medical equipment for the Accident & Emergency Care Hospital in Zaporizhzhia. Our employees managed to have raised UAH 25,238. After the company had tripled the donation, the total funds raised for the initiative amounted to UAH 75,714. The donation money was spent on a bronchoscope that the hospital is now using for diagnostic purposes and conducting surgeries.

Carlsberg Ukraine came out first in the “Reputational ACTIVists” ranking in the category “Reputational Stability” arranged by the media company Business.

The exemplary management of corporate reputation and the systemic approach to operation allowed Carlsberg Ukraine to not only be called No. 1 in the category “Reputational Stability,” but also make the top three reputational activists in the category FMCG Food.

Reputational ACTIVists, a ranking suggested by the media company Business, is a way of recognizing the accomplishments of Ukrainian companies in reputation management and an opportunity to encourage other market players to comprehend the importance of reputation capital. All candidates went through an unbiased selection process and were assessed by a publicly known expert panel.

Volodymyr Chepoviy, Editor in Chief, Business: “The open dialog the company maintains with its audience is one of the key management tools, since the country’s potential is defined to a large extent not only by its economic performance, but also by how businesses organize their reputation management system. Through this ranking we aimed to raise our readership’s awareness of the ever growing importance of reputation.”