According to European data protection laws (European Data Protection Laws), we have to establish your identity and inform you about the legal grounds or “basis” for our use of your personal data. For each case of usage mentioned below, we specify the purpose, for which we use and disclose information, and the grounds we rely on in using such data. Explanations of each ground can be found here.
Depending on how you interact with Carlsberg, we will use your personal data for the following purposes:
- Provide and manage products and services you requestedDischarge our obligations arising under any agreements entered into by you and us, including for the purpose of organizing deliveries, fulfilling or cancelling orders, supplying information, products or services to you that were requested by you, and also notifying of changes in our products and services.
Legal grounds: performance of obligations under agreements, lawful interests (so that we could discharge our obligations and provide products or services to you, notify you of changes in our products and services).
- Ensure efficient communication with you:Answer your questions, respond to your comments, complaints, or other messages, including any issues associated with our products.
Legal grounds: lawful interests (they permit us to maintain correspondence with you and provide products and services to you), lawful claim
- Control activities and keep records of our correspondence with you
Control our correspondence with you, including ensuring the quality of services, compliance with procedures and for training purposes
Legal grounds: lawful interests (to ensure the quality of our products and services)
- Provide marketing materials to you
Provide information to you by ordinary mail, e-mail, phone, SMS texts, or advertisements in the Internet or social network on the products and services we offer, if such products or services are similar to those you have already acquired or have been interested in or information about which you agreed to receive. We can also use our data for marketing products and services of the selected business partners. Where required by law, we send a request for your consent while collecting your data for the purposes of any of these marketing types. We make it possible to cancel subscription or give up any further communication in any electronic marketing means sent to you, or you can cancel at any time by contacting us through data provided below in the Section “Contacts”.
Legal grounds: consent, lawful interests (keeping you updated on our products and services)
- Understand our clients’ needs, develop and adapt our products and services
We can analyze personal data available to us to determine or understand the efficiency ratio of advertisements to be seen by you and other clients and offer advertisements relevant to your interests. We can provide generalized information to our advertisers, offer and recommend products or services to you, our clients and users of our website, which may be of interest to you.
Legal grounds: lawful interests (to ensure the quality of our products and services, which permits us to improve our products and services, present the content and services to you on our websites).
- Hold promotional campaigns and contests
If you participate in promotional campaigns and contests, hold such promotional campaigns and contests, including for informing you that you have won. If you win an award, pursuant to regional laws, we may disclose your personal data and personal data of your guests on our websites, pages of social networks, and in press releases. We can also make these data available to third parties, which may need such information for delivering an award.
Legal grounds: legal obligations, implementation of agreements, lawful interests (for successfully holding promotional campaigns and events).
If you visit an event organized or otherwise supported by us, we may use your personal data, including specific eating preferences, information about your health condition and help with access to the event in connection with this event.
Legal grounds: lawful interests (they permit to hold our events, ensure and take into account your specific preferences and needs during our events), clear consent (if required).
- As part of antifraud efforts
We and other organizations may have access to certain information and use it to prevent fraud in cases stipulated by the applicable laws and rules, just as best practices at any moment. If false or inaccurate information has been supplied, any fraud has been revealed or suspected, data may be handed over to antifraud agencies and other organizations and they may be recorded by us or them.
Legal grounds: legal obligations, lawful interests (to add you to our acceptable risk portfolio and help prevent crimes and fraud), significant public interests.
- Carry out certain verifications of you such as KYC (client identification) and credit history verification
If you are a client or a potential client, we may use your personal data for carrying out certain verifications of you (or your company). For this purpose, we may disclose your data to the competent governmental authorities, including to governmental institutions, organizations, and agencies in charge of preventing fraud. The law enforcement agencies may receive and use this information. We and other organizations receiving access to and using data recorded by such agencies may receive them from countries other than the country you stay in.
Legal grounds: legal obligations, claim, significant public interests, lawful interests (assistance in fighting crime and fraud).
- Improve and run our websites and make the content relevant
Make sure that only adults that have reached the age of officially permitted alcohol consumption have access to and interact with our websites; improve our websites and ensure the most efficient content presentation on your computer; administer our websites and perform in-house operations, including eliminating defects, analyzing data (including a traffic data analysis), testing and researching, for the statistical and survey purposes; enable you to participate/register for obtaining the interactive functions of our services; as our efforts to ensure safety of our websites; make sure that the content of our websites is presented in the most efficient way for you and your device, which may include your data transfer to business partners, suppliers of services, as well as analysts and suppliers of search engines.
Legal grounds: lawful interests (it permits us to administer our websites and give you access to the content and services on our websites), legal obligations.
- Reorganizeor change our activities
In cases where we are: (i) an object of negotiations over the sale of our business or any part of it to a third party; (ii) an object of the sale to a third party; or (iii) an object of reorganization, we will have to transfer any or all of your personal data to the relevant third party (or its consultants) in the course of any due diligence of the company for the purposes of analyzing any offered sale or reorganization of the company. We will also have to hand your personal data over to the reorganized economic entity or third party after the company’s sale or reorganization to be used for the purposes mentioned in this confidentiality policy.
Legal grounds: lawful interests (to make it possible to change our company’s activities), legal obligation.
- Performance of regulatory obligations
We may process your personal data according to our regulatory requirements that may imply your personal data disclosure to third parties, particularly insurers, courts and/or regulatory or law enforcement agencies as a result of any information inquiries, court litigations or investigations conducted by such parties in any country of the world or where they have to do these proceedings.
Legal grounds: legal obligations, lawful claims, lawful interests (cooperate with the law enforcement and regulatory agencies).
If you have any questions as to the legal grounds we rely on, please contact us by using information provided in the Section “Contacts”.
Your personal data disclosure
Apart from the above third parties, we may also disclose your personal data to any member of our group, i.e. our subsidiaries, our parent holding company and its subsidiaries, which may use such data for any of the purposes described above. We will also disclose your personal data to third-party suppliers of services (such as suppliers of marketing, IT, and administrative services), which may process them on our behalf for any of the purposes stated above.
We do not disclose to our advertisers information on persons available for identification, but we may provide to them general information about our users (for example, we may inform them that 500 men under 30 clicked on their advertisement on a specific day). We may also use such generalized data so that advertisers could reach their targeted audiences (for instance, women at a specific place). We may use personal data received from you to meet the needs of our advertisers by placing their advertisement for this target audience.