On November 1, 2022, Taras Matsypura was appointed Vice President of Marketing at Carlsberg Ukraine.
He started his career in 2005 at BBH Ukraine (now Carlsberg Ukraine), where he held various positions in brand marketing.
Under his direct leadership, Carlsberg Ukraine launched Lvivske Rizdvyane, opened the Museum and Cultural Complex "Lvivarnia", implemented impressive projects with the music band "Ocean Elzy", and the flagship brand "Lvivske" achieved a leading position in the beer market.
Since 2018, he headed the marketing department at Alivaria.
Since 2022, Taras had been previously holding the position of Marketing Director for CEE Region and was responsible for several key projects, such as developing a strategy for the premium of secondary packaging, commercial planning, and innovation, supporting several markets in the process of media planning, as well as other projects where his extensive and the versatile experience was very useful to local teams of the CEE markets.
Taras graduated from the Faculty of Marketing of the National Technical University of Ukraine "Ihor Sikorsky Kyiv Polytechnic Institute" and has a degree in economics.