Iryna Kachura was born on December 10, 1971 in Kyiv, Ukraine
In 1994, Iryna started her professional career at the leading pharmaceutical company Merck Sharp and Dohme IDEA Inc. where she worked in advertisement and marketing.
In 1995, she graduated with honors from the Kiev National University of Civil Engineering and Architecture with a degree in civil engineering and industrial engineering.
In 1998, she joined the ranks of GlaxoSmithKline, Kyiv, Ukraine, where she was working in the position of a Product Manager, with her responsibilities including strategic planning, managing advertising campaigns for the company’s brands, rolling out new products, and more.
In 2000, she graduated from the Chartered Institute of Marketing (London, United Kingdom).
In 2003, Iryna Kachura changed her employer to Philip Morris International in the position of a Junior Brand Manager, and later in 2005, she was promoted to a Brand Group Manager.
In 2007, Iryna occupied the post of the Global Brand Manager at Philip Morris International (Lausanne, Switzerland).
Between 2011 and 2012, Iryna took part in the annual complex growth programme for the leading talent of the global trade organization PMI, the Brand Building Academy PMI (Switzerland, Hong Kong, Mexico, Greece, Russia).
In 2014, Iryna took the post of the Marketing Director at Philip Morris International’s office in Almaty, Kazakhstan.
On August 7, 2017, Iryna Kachura joined the Carlsberg Ukraine team as the Vice President of Marketing.