In 2016, we laid the foundation for a new, more comprehensive approach to responsible development, trying to focus our efforts on those areas where we can really achieve positive results. This approach is the basis of our business and plays a very important role in the successful implementation of Carlsberg Group's new strategy - SAIL '27.
Thanks to cooperation with such expert organizations as the World Wildlife Fund, Business for Social Responsibility (BSR), and the Carbon Trust, today we have a more detailed understanding of the consequences of our activities. The preparatory work we carried out together with these organizations in 2016 created a solid foundation for achieving Carlsberg's new long-term responsible development goals.
Our Together Towards ZERO and Beyond (TTZAB) programme consists of our ambitions and concrete targets that address the environmental, social and governance (ESG) topics that are most material to our business and to wider society. As we work to achieve these, we are taking actions and delivering results towards our milestones in 2030 and 2040.